Products Management Specialist, Prison Industries
California State Personnel Board Specification
Schematic Code: RA50
Class Code: 7113
Established: 02/03/1998
Revised: --
Title Changed: --
Definition
Under general direction, independently manages the development and management of product lines for the Prison Industry Authority's product categories; and does other related work.
Typical Tasks
Positions at this level are high-level, independent specialists who perform the most difficult, complex, and sensitive marketing work, assuming responsibility for major activities central to the mission of the division and the Prison Industry Authority. Positions direct the annual business review and conceive, develop, and recommend marketing objectives and strategies and supporting budgets to the Prison Industry Authority's top management; give strategic direction and review to agency staff providing advertising, public relations, consumer promotion, and point-of-sale services; develop strategic direction and manage the new product development and implementation of the largest promotion campaigns and activities; and recommend specialized communication and marketing strategies to support the Prison Industry Authority's sales outlets.
Minimum Qualifications
Experience: Four years of progressively responsible professional experience performing duties comparable to that of either: (a) a marketing manager, brand manager, or product manager in the marketing division of a large national or regional corporation engaged in product development or marketing of mass consumer products or services; or (b) an account executive, account supervisor, or research manager in a large regionally-or nationally-based media advertising or market research agency. Duties must be oriented to marketing or advertising products or services. and Education: Equivalent to graduation from an accredited college or equivalent degree approved by the Council for Private Post Secondary and Vocational Education under the provisions of California Education Code Chapter 3, Part 59, Division 10, preferably with a specialization in marketing or communications. (Additional qualifying experience may be substituted for education on a year-for-year basis.)
Candidates who are within six months of satisfying either the education or experience requirement for this class will be admitted to the examination, but they must fully meet the requirement before being appointed to the class.
(Possession of a Master's Degree in Business Administration from an accredited college or equivalent degree approved by the Council for Private Post Secondary and Vocational Education under the provisions of California Education Code Chapter 3, Part 59, Division 10, preferably with a specialization in marketing, may be substituted for one year of experience under the open pattern.)
Knowledge and Abilities
Knowledge of: Principles, practices, and trends of product development, management and marketing, merchandising, and sales; principles and practices of business administration and management; budgeting techniques and tracking methods; analytical methods and techniques used for problem identification, data gathering, data analysis, and decision making; alternative approaches to successful product marketing and merchandising; principles and practices of leadership; advertising program management; principles and practices of market research and analysis; dynamics of a variety of retail environments.
Ability to: Establish and maintain constructive relationships with external contractors and internal support staff; develop and maintain effective sales and expenditure tracking reports; reason strategically, logically, and creatively; develop and evaluate differing marketing strategies, advertising messages, and communication vehicles; assess public images established by various marketing efforts; analyze and interpret the results of research data; make strategic recommendations based on the data; develop consumer promotion events; prepare merchandising and annual business plans; develop, propose, and successfully market new products; effectively contribute to new business building opportunities based on product's objectives and strategies; communicate effectively.
Additional Desirable Qualifications
In appraising relative qualifications, the recency, breadth of relevant experience, and the candidate's ability to accept and fulfill increasing responsibilities, will be given greater consideration than the length of experience.
Special Personal Requirements
Ability to creatively market products and services; think analytically, creatively, strategically, and practically; flexibility; work within time constraints; and open-mindedness.
