April 9, 2024
Figure 1 Digital billboard to run through June 2
State of California Expands Work for California Campaign
SACRAMENTO, CA. – The
California Department of Human Resources (CalHR) is thrilled to announce the expansion of the Work for California (Work4CA) campaign. This initiative provides resources to simplify the process for Californians to find rewarding careers within state service. The Work4CA media campaign signifies a major step forward for the state's recruitment efforts.
“We're expanding our reach and enhancing resources to connect even more Californians with exciting opportunities in critical infrastructure, public health, education, technology, and more,” said Camille Travis, CalHR’s Deputy Director of Communications. “We're using digital billboards in English and Spanish, transit ads, Pandora Radio spots, YouTube video ads and digital news placements with more to come. These strategic choices mean we're reaching people wherever they are. Whether you're online, commuting, or reading the news, you'll see the Work for California message. We want everyone to know about the great job opportunities available in state service."
Why it matters: Last year, Governor Gavin Newsom issued an
Executive Order directing CalHR to evaluate whether a college degree is needed for a particular position whenever its classification is reviewed. To date, CalHR has removed employment barriers from 169 job classifications where a degree or other education requirements are not necessary.
"Through the Governor’s Executive Order, CalHR expanded access to well-paying jobs in public service,” said Monica Erickson, Chief Deputy Director of CalHR. “This step enhances workforce accessibility and ensures that every individual has an opportunity to excel and contribute meaningfully to the State of California.”
Figure 2 Digital news placement to run through June 30
Looking for a Fulfilling Career in California State Service?
Visit the official
Work4CA website to find hiring events and resources to navigate the application process. The site will also assist state recruiters with resources to engage potential candidates. Applications will continue to be processed through
CalCareers, but the Work4CA website offers valuable video resources and insights into the exceptional benefits of state employment.
About Work for California
Last year, the State of California piloted a successful recruiting program called Work4CA. Initially focused on attracting laid-off tech workers, the Work4CA campaign has grown into a comprehensive statewide recruitment initiative.
Work4CA operates as a collaborative effort across various state departments, fostering a unified approach to attracting top talent for the State of California. The Work4CA campaign empowers job seekers with resources on navigating CalCareers and simplifies understanding the state's recruitment process.
California state service offers a multitude of benefits, including advancement opportunities, excellent benefits packages, job security and the chance to work with a purpose, regardless of an individual's education or experience level.
About CalHR
CalHR is responsible for all issues related to employee salaries and benefits, job classifications, civil rights, training, exams, recruitment and retention. For most employees, many of these matters are determined through the collective bargaining process managed by CalHR.
Connect with us on
LinkedIn and visit the Work4CA website for the latest recruiting events and resources to discover fulfilling careers with the Golden State.
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